The Public Relations Institute of South Africa (Prisa) awards Mzansi’s favorite radio station two gold and one silver award.

Jacaranda FM walked away with three awards for their inspiring #HerPerfectPitch and Spar Carols by Candlelight campaigns at the official Prism awards held on Saturday 21 September. These awards celebrate South Africa’s best and brightest PR campaigns for outstanding achievements.

This year Jacaranda FM’s #HerPerfectPitch campaign won a gold award for the best ‘Diversity and Inclusion’ campaign and stood out as a first for radio in South Africa, winning another gold in the ‘Radio as a Primary Tool’ category that was added to the list of categories this year.

“Part of our innovative approach to broadcasting is moving the industry forward as we progress. This new category highlights the power of radio used as a strategic tool to connect with engaged consumers,” said Jacaranda FM Managing Director, Deirdre King.

“Spar Carols by Candlelight (Carols) has been the archetype of Christmas celebrations for 21 years! Each year money raised for disadvantaged children increases, and with it, the impact this event has on all who give and receive. Prisa honours Jacaranda FM with a silver award for PR on a shoestring budget, highlighting that limited budget campaigns can drive tangible impact and tell stories that bind us as community.”