1 December 2020 Australia’s media Agency market is finally emerging from the COVID crisis, with the latest SMI data showing the market back just 4.8% in October, while...
15 November 2020 Selling Radio Direct with Pat Bryson I bet you were lulled to sleep as a child with a great story told by your parents. Or maybe you...
1 November 2020 Selling Radio Direct with Pat Bryson How clear is your crystal ball? 2021 is looming. It's time to set goals and expectations for the...
5 October 2020 Stephen Pead is back for his 5th CBAA conference with more great ideas on station sponsorship. His session will centre around finding the right sponsor, engaging...
19 July 2020 The UK government has cancelled its initial plan of completely discontinuing the use of FM and AM radio stations and replacing them strictly with DAB...
1 December 2019 Peady's Selling Engagement Recently on his LinkedIn blog, a friend of mine, Mike Brunel quoted the late business coach and author Dan Kennedy who said: "never assume...
24 November 2019 Peady's Selling Engagement Here’s a subject I cover this time every year. Time to hear two of the most hated phrases in sales - "call...
17 November 2019 Peady's Selling Engagement In my last post we looked at ‘Analysis Paralysis’ and how it can affect sales professionals and slow down or even...
10 November 2019 Peady's Selling Engagement Ever heard the phrase ‘analysis paralysis’? Basically, it means becoming so caught up in choices, detail and possibilities that we analyse, think, and...
3 November 2019 Peady's Selling Engagement An important part (some would say critical part) of finding new customers or prospects is networking and while daunting for some...
27 October 2019 Peady's Selling Engagement As many of you know I conduct sales training and sales coaching with media sales teams and their leaders. It’s a...
26 October 2019 Sponsorship is the area where many community stations struggle, so in Stephen Pead’s session at the CBAA Conference, he gave some useful tips on how...
