Award-winning media personality Elana Afrika-Bredenkamp has officially launched her new podcast, Boardroom Besties – A Podcast About Women Who Inspire Us, last Wednesday. The launch of the podcast coincides with Women’s Month in South Africa.

Afrika-Bredenkamp’s Boardroom Besties is meant to create a safe space for women to share ideas and empower each other.

The Jacaranda FM radio host is no stranger to podcasts, having produced South Africa’s much-loved parenting podcast, Parent and Baby Brunch since 2016.

She said the launch of the podcast is to motivate women.

“I told myself what I would want my daughters to experience and who would I want to meet them professionally. Those are the types of women that I’m interviewing for the series,” she said.

“Parent and Baby Brunch is all about helping parents. Now, in tandem with that, we can also help women at work with Boardroom Besties. With Boardroom Besties, I want to motivate all women to be recognized and feel valuable.”

She said the new podcast series would be about women of influence.

“We’re asking about their biggest wins and losses and the definitive moments that shaped and changed their lives for the good, because this podcast aims to change other women’s lives forever, too,” she added.

“There are many false narratives on social media today, pulling young women into the pressure of being someone that they are not, throwing them into a cycle of instant gratification.”

This year, South Africa is celebrating Women’s Day under the theme: “Women’s Socio-Economic Rights and Empowerment: Building Back Better for Women’s Improved Resilience”.