Audiomack has appointed music executive, Charlotte Bwana as Director of Brand & Media partnerships for its African operations.
Charlotte joined the company in 2019 as an African ambassador and grew to take on the role of Manager, Brand & Media Partnerships for Audiomack Africa.
Through Charlotte’s time at Audiomack, she successfully aided partnerships between Audiomack and key African brands such as Beat FM Lagos, Y FM Ghana, Y FM South Africa, Afrochella, Diageo, Sportscene South Africa, and Ziikii Media East & South Africa.
She secured a deal with MTN Nigeria which made Audiomack’s unlimited music and content streaming free to more than 82 million users. Charlotte has continuously pushed for Audiomack’s growth across Africa and continues to reiterate Audiomack’s commitment to promoting African music and talent.
She also launched the Swahili Radio Podcast, a show highlighting the musical talents hailing from East Africa. Hosted by certified on-air personality Lil Ommy, Swahili Radio featured exclusive interviews with the country’s hottest musicians, like Alikiba, Nandy, Juma Jux, Mimi Mars and many more.
In 2021, she led a philanthropic initiative where Audiomack donated $5,000 worth of tablets and headsets to support the Slum2School initiative in Africa—these funds went towards supporting 38 learners with tablets in the virtual learning program.
Commenting on Charlotte’s promotion, Jason Johnson, Senior Vice President of Marketing, and brand Strategy at Audiomack credited Charlotte with driving several major partnerships and feats as a company and has been instrumental to the growth of Audiomack in Africa.
“She has been selected based on her exceptionally rich professional experience which remains relevant to the needs of the company. We are confident that she would be a strong contributor to the realization of Audiomack’s vision of moving music forward across Africa,” Johnson said
Speaking on what she hopes to achieve in her new position, Charlotte said she hopes to work on more major partnerships across Africa.
“Also, I aim to continue to create an ecosystem where artists have full autonomy over their music and receive maximum benefits whilst making streaming easily accessible to consumers,” she said.