CapeTalk has announced that listeners can tune in for the station’s brand-new segment, the Business of Entertainment.

In a statement, the station said the new segment promises to deliver a fascinating and first-hand account of the South African entertainment industry.

Hosted by industry legend music manager and publicist Martin Myers, the weekly half-hour segment will aim to give powerful insights into the minds and careers of award-winning creatives, with a strong focus on the business side of the creative industry.

Each episode will feature a candid conversation between Myers and a creative in the music, theatre, design or television space.

According to Myers, the conversations will be entertaining and inspirational, peppered with true stories, first-person accounts and invaluable tips from the people who’ve made a successful living from their craft.

“We will bring key executives onto the station to delve into every aspect of the entertainment business. We will be exploring topics like the business of royalties, how to manage cash flow and the science of ticketing,” Myers said.

“Big industry players will talk about how long it took to become an overnight success and how they dealt with and still deal with rejection and success. We will ultimately unpack what it takes to make a living as a South African artist.”.

CapeTalk station manager Tessa van Staden said the station is passionate about supporting creatives.

“Artists, musicians, sculptors, performers, directors and authors hold a mirror to society to reflect who and what we are. They play one of the most difficult and important functions, often without the necessary backing and resources. This segment will share some practical tips for those starting in the industry. The Business of Entertainment hopes to inspire our audience while also championing those who have paved a way in the sector,” van Staden revealed.

For all the business insights you can’t google, don’t miss the Business of Entertainment every Thursday at 21:00.