East Coast Radio in South Africa has announced it is lending a hand following the recent flooding that swept through KwaZulu-Natal.

The station has indicated that it will be assisting communities directly affected by the floods.

According to the radio station, many families have been left destitute after their homes were swept away by heavy rains, while businesses have once again been left crippled.

The station added that the tragic stories of loss of life and livelihood have touched the hearts of many South Africans.

East Coast Radio is partnering with The Gift of the Givers in reaching out to corporates and the people of KwaZulu-Natal to assist those who have been affected by the floods.

On Friday, April 22, Darren Keri and Sky, Carol Ofori, Vic Naidoo, Stacey and J Sbu will be broadcasting outside East Coast Radio House, and collecting blankets, bottled water, and canned food.

“We will also open our phone lines to accept pledges and cash donations on Friday to help businesses and families who have been affected by the floods. The contact number will be released on Thursday on-air and on our digital platforms,” the station said.

It noted that all donations recorded and collected will go to families and local businesses affected by the floods, as members of the public will be able to drop off items for donations at East Coast Radio House  from 06:00 – 09:00.