Nairobi station Kiss 100.3 has begun a competition for listeners to win a new car.

The Station features a Japanese-made Isuzu (Jeep) on its web page with a caption, “Win the BRAND NEW KISS FM CAR.”

To quell the public’s inquisitiveness about the Car’s ‘qualities’, KISS FM’s explains the features and the components of the new car that one lucky listener will win. There are four components under Standard, including “keyless push start system”; seven components under Visibility, including “Halogen multi-reflector”; and eight components under Safety and Security, including “child seat tether anchorages”

The competition is aimed to attract more audience and increase time spent listening. The audience must “Register and Listen Daily…Tune in to Kiss FM for Your Chance to Win.”

KISS FM’s management has devised an innovative competition aimed at calling back the veered-off attention of listeners and steer the audience on a road straight to this station.

One lucky winner will soon unwrap the ribbon on their new car and drive away in style.

As we monitor radio stations across the continent of Africa, we will bring you more stories about what radio stations are doing to promote their media business and drive up their audience.