Botlhale Baitsiwe, popularly known as Nia Brown, is set to take over South Africa’s biggest commercial youth radio station, YFM’’s breakfast show, The Way Up.
Baitsiwe who has been with the station for seven years hosting weekend slots and lunch time show, finally gets her promotion.
Besides her career in radio broadcasts, Brown has also worked on major television shows and stage productions, including the TV series Ayeye and soon to be released film, The Gang.
She has proven to be an extremely talented, vibrant, and energetic broadcaster and will be supported by longtime friend and co-host, Mthaux, says the station. Mthaux’s creativity knows no bounds both on and off-air and he showcased his many talents in producing and hosting Y’s first vogue ball this February.
In addition, George Mnguni commonly known as Okay Wasabi, a rising Youtube star, comedian and TV presenter who makes his debut on the radio scene also joins the team as co-host to The Way Up.
“I am so excited to embrace this opportunity. Hosting breakfast is a dream come true and I can’t wait to connect with Y listeners in the mornings and introduce them to each new day with news they’ve missed, laughter and just great entertainment,” says Brown.
Ayanda MVP keeps the driving seat on the afternoon drive with contributor Tulz Madala on Home Run from 15:00-18:00.
Y Managing Director, Haseena Cassim, said the 2023’s line-up is perfectly aligned with the brand’s ethos and values of authentic connection and being a trusted space for empowerment.
“I believe that this 2023 line-up speaks volumes for Y’s promise of being a platform for opportunities in every respect. We are aware of the challenges that our youth market is experiencing and commit to being a trusted source of respite and resolution going forward,” Cassim added.
“I believe this line-up, carefully curated by Phindi, is geared to take on the responsibility of being the consistent companion for our listeners.”
Y’s content manager, Phindi Ziqubu concluded, “Every year we strive to curate a strong line-up that resonates with our ever-evolving audience and this year is no different. We’ve made some bold changes that display Y’s commitment to breaking barriers and creating opportunities for young talent. We’re especially thrilled to present a brand-new breakfast show that promises to deliver a refreshed and energized flair to morning radio.”