OFM has received three nominations in the Community Project and Promotions / Stunt categories at the 2024 Telkom Radio Awards. OFM says that the winners will be announced at the awards ceremony in Johannesburg on Saturday, 30 November.
The Telkom Radio Awards honor and recognize exceptional and innovative excellence in the South African radio industry. OFM says that its dedication to not only excellence in the craft but also its loyal listeners was demonstrated in the entries the judges chose as finalists.
In the Community Project category, OFM’s ‘PinkTober’ and ‘Winter Drive’ campaigns were selected as finalists. In 2023, OFM dedicated October to breast cancer awareness and raised funds for the Cancer Association of South Africa through Pink Pledge Wednesdays and Bowling4Boobies corporate lawn bowls evenings. The tally came to R575 000. This project raised over R1-million in 2024, demonstrating how Central South Africans take ownership of OFM’s campaigns and stand together, says the radio station.
Earlier that year, OFM says that it also invited listeners, clients and stakeholders to come and play their part for charity during the popular Shoprite Checkers OFM Chip 4 Charity golf days and Boeries 4 Blankets fundraiser, which collected another R500 000, through an aligned winter drive to change lives.
In the Promotions / Stunt category, one of the broadcasting highlights of 2024 saw The Good Morning Breakfast broadcast from three different locations in the Free State, Northern Cape and Northwest simultaneously to celebrate the start of the new school year. The OFM Cool Schools program saw learners form part of the show’s benchmarks like the get-up-and-go song and Money-for-nothing quiz while the presenters participated in activities like athletics, says the radio station.
“These nominations speak to the hard work that the OFM brand puts behind its campaigns. To be nominated by a jury of your peers is an absolute honor and reflects the hard work and commitment that the OFM Team puts towards its audience,” said Tim Thabethe, OFM Program Manager.
“It is our passion to serve the community with campaigns that are innovative, exciting and uplifting. We take so much pride in these nominations as we know we have made a difference in the lives of others. OFM is privileged to be nominated and will continue to provide our listeners with more of these campaigns,” says Anchen Lintvelt, OFM Sales and Marketing Manager.
“We have to congratulate ourselves on three nominations, especially being so pure and true to our listeners, partners, the team and our stakeholders. The dedication to uplifting the community and positively changing lives through the engaging programming and marketing of these events truly sets OFM apart,” concludes Nick Efstathiou, Central Media Group CEO.