Facts tell, stories sell

26 May 2019 Peady's Selling Engagement Think about the last time you watched a great movie or read a good book - compelling stories, interesting stories, relatable...

How busy can a salesperson get?

19 May 2019 Peady's Selling Engagement I’d like to share a story. Recently I was working on a project involving a sales team who have consistently missed...

What Do You Talk About in the C Suite?

12 May 2019 Peady's Selling Engagement Recently a friend of mine was at a presentation by the CEO of a medium sized company. During the Q&A he...

Is It Getting Tougher to Win Business?

5 May 2019 Peady's Selling Engagement The other day I found an interesting piece of research from the Richardson Group about the big challenges facing salespeople. In their “2019...

“Price is never the primary motivation to buy, “Stephen Pead”

14 April 2019 Peady's Selling Engagement What sales tricks do you employ? How about ‘special’ techniques or ways to persuade? Any great comebacks to objections or high...

Just 9 Words in an email could make all the difference

7 April 2019 Peady's Selling Engagement Heard of the 9-word email? I’m a fan. Welcome to this week’s post on sales and selling success.

The 9 Ways to Deliver Superstar Customer Service

31 March 2019 Peady's Selling Engagement Customer service is an important part of the sales cycle - in fact some say that it’s more than important, its...

Sales Lessons from a Big Mac

24 March 2019 Peady's Selling Engagement Ever heard of the ‘Big Mac Index’? The video below explains the concept. When I saw it, I began thinking about how a...

The approach to selling radio has evolved and salespeople have to change.

16 March 2019 Peady's Selling Engagement Are You Prepared to Change Two Things? Today, customers aren’t looking for salespeople who know their products and want to do business,...

Product Selling or Solution Selling?

10 March 2019 Peady's Selling Engagement It seems to me that the majority of salespeople are primarily trained to sell their product and then find a way...

Prospecting and LinkedIn

23 February 2019 Peady's Selling Engagement Experienced this? Someone you don’t know, asks to connect on LinkedIn only to turn around and immediately email whatever they’re selling....

The 2019 Radio Sales Professional

17 February 2019 Peady's Selling Engagement Sales as a profession is going through a period of extraordinary change. Are you struggling or are you ahead of the curve?...

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