Ghana’s leading urban radio and music station for the young and young at heart, YFM has launched a new initiative “Y Holiday Havoc” to support key events and activities in curating unforgettable memories for revelers REVELLERS at this year’s festive season.
Through the Y Holiday Havoc, YFM has announced several partnerships with major festivals, concerts and parties where the radio station will support with marketing, promotions, ticket sales and On-Air Talents – Presenters and DJs to unlock memorable experiences of every activity during the festive season.
The Head of YFM Triangle, Osei Kuffour said Ghana is becoming the world’s preferred destination in December and that this year’s Christmas celebration will be amazing in creating an experience.
“The Y Holiday Havoc partnership initiative provides a unique opportunity for all to connect to an urban audience during life enjoying moments. We are winning together through three key pillars – Partnership, Co-curation and Support,” Kuffour said
In setting the tone, thought leadership series have been lined-up for Twitter Spaces with stakeholders, organizers and musicians to share their thoughts on how this Christmas will be celebrated.
Kuffour added, “We have created a mini blog on yfmghana.com to be hub for all relevant information in relation to all the Christmas shows and there will be loads of giveaways including event tickets and souvenirs for listeners of YFM during this period.”
Authorities say the country is expecting about 150,000 tourism arrivals this month, mostly from America, Nigeria, UK, Germany, China, The Netherlands among others.