Stephen Pead will present sponsorship ideas at the CBAA conference

5 October 2020 Stephen Pead is back for his 5th CBAA conference with more great ideas on station sponsorship. His session will centre around finding the right sponsor, engaging...

Tell sponsors the benefits of working with you station: Stephen Pead #CBAAConf

26 October 2019 Sponsorship is the area where many community stations struggle, so in Stephen Pead’s session at the CBAA Conference, he gave some useful tips on how...

What Does Good Look Like?

22 April 2018 Peady's Selling Engagement sponsored by IRD Prospector Welcome to this week’s post on sales and selling success. Last week I worked with a terrific sales team based...

Call me old fashioned but the personal touch still wins sales

4 June 2017 Peady's Selling Engagement sponsored by IRD Prospector Welcome to this week’s post on sales and selling success. Sales is arguably the oldest existing business practice.

Do You Start with Why, What or Who?

14 May 2017 Peady's Selling Engagement sponsored by IRD Prospector Welcome to this week’s post on sales and selling success. If you google the word “Simon” the first...

12 Great Questions to Ask Prospective Radio Advertisers

26 March 2017 Peady's Selling Engagement sponsored by IRD Prospector I believe focus is the greatest challenge for salespeople today. Why? For my money, focus allows you to...

A Time to Think and a Time to Hit

26 February 2017 Peady's Selling Engagement sponsored by IRD Prospector “How can a guy think and hit at the same time?” comes from American baseball legend Yogi Berra. He explained...

The Avenue of Apprehension

12 February 2017 Peady's Selling Engagement sponsored by IRD Prospector While watching the BBL cricket last month commentator Damien Fleming used a couple of great phrases when referring...

The Risky Business of Radio Sales

5 February 2017 Peady's Selling Engagement sponsored by IRD Prospector I love this quote from Richard Branson: “The brave may not live forever, but the cautious do not...

The Tipping Point of Selling

29 January 2017 Peady's Selling Engagement sponsored by IRD Prospector Happy New Year!! I hope you had a great holiday break and are ready for a fabulous selling...

The Rule of Three: Pead

11 October 2016 Peady's Selling Engagement sponsored by IRD Prospector Listen to the PODCAST here. To sign up to the podcast on iTunes, go here.

Customer service never ends: Stephen Pead at #CBAAConf

14 November 2015 "Too many sponsors are being lost," radioinfo columnist Stephen Pead told the CBAA Conference. Media businesses are losing 20-30% of customers each year due...