The South African Broadcasting Corporation (SABC) has announced the appointment of Masixole Mdingane as the business manager for public commercial service radio stations 5FM and GoodHope FM.

A broadcast enthusiast with 20 years of experience in the broadcast industry, Mdingane, prior to his appointment was programs manager at Umhlobo Wenene FM.

Before joining the SABC, he held various positions both on-air and off-air in various community radio stations, including deputy station manager and acting station manager at Rhodes Music Radio in Makanda, according to SABC.

He later joined 5FM as a music compiler in 2012 where he was instrumental in crafting the station’s sound for over two years before he was appointed in 2015 as a programs manager at Tru FM, a youth radio station.

Under his leadership, TRU fm saw an increase in the station’s listenership amid fierce competition and limited coverage in the area. During his tenure, the station received 22 nominations and won nine awards, including Best Afternoon Drive Show and a Station of The Year nomination at the Liberty Radio Awards. In 2018, he was seconded to act as station manager.

According to the SABC, his tenacity and remarkable profile have seen him being listed in The Mail & Guardian 200 Young South Africans under the Film and Media category in 2018. In 2021, he was appointed as the program manager for Umhlobo Wenene FM, where he played an instrumental role in reshaping the station’s programming output.

The experienced broadcast enthusiast described his new preferment as an honor, especially joining two of the most vibrant brands with a rich history at SABC and the broadcasting industry. He said he looks forward to working with the team in creating amazing radio moments for both listeners and clients.

“Over the next few years, I would love to see both 5FM and GoodHope FM being the leading multimedia platforms for the youth and Western Cape respectively. It will be essential for the team to ensure that our output is aligned with the needs and lifestyles of our audiences while affording our clients a seamless experience,” he said.