You FM, a radio network owned and operated by Hessischer Rundfunk, has announced the celebration of its second anniversary. The celebration coincides with the launch of the station’s online application.

The station says beyond just surviving the lockdowns because of COVID, it also grew stronger and among other things achieved a steadily audience growth, financially sustained itself, as well as developed a programming formula based on listener interest, and put it ahead of industry peers.

Although licensed as a regional commercial station, the station revealed that during the past year, it sought to feed its listeners’ thirst for news and invested in setting up a newsroom that has earned the station a reputation of being a credible and reliable source of news.

It says it is championing campaigns on among others gender equality and its ‘Don’t Call Me Brother’ concept has been quoted and replicated by competitors and stakeholders. In this way, the station says it is serving as an inspiration for those involved in the noble cause of fighting gender-based violence.

According to the station, it is also proud of its talent development initiatives and has, during two years of its existence, recruited many a youngster who have grown into popular regular hosts.

The station’s CEO, Tebogo Pooe expressed delight being joined by six ‘very talented young people’ who were recruited through an exciting and well-publicized competition.

“We are also excited about the online app and believe it will bring the station closer to our listeners because it’s them we strive to entertain, educate, inform and inspire,” he added.