Primedia and 947 have welcomed DJ Flax, originally known as Mathew Malcolm to the 947 Drive with Thando Thabethe in the 15:00 to 19:00 slot. The appointment takes effect on Monday, October 3, as part of the 947 refresh.

He joins from YFM, where he was co-host and executive producer of ‘#HomeRunWithAyandaMVP’.

Flax says that he keeps himself busy with freelance voice work and had some on-campus experience at Voice of Wits for five years.

Flax also has a degree in psychology and media studies, as well as additional qualifications in social media and radio station management.

Station manager Ravi Naidoo said the introduction of Flax is in line with the dynamic nature of 947 as a station and Primedia Broadcasting as a whole.

“Change is inevitable in life and in broadcasting,” Naidoo said.

He said while Flax brings a youthful outlook, he has many years of professional radio knowledge, skills and experience and that he believes the young broadcaster will be an asset to the team.

As a lover of great radio, Flax said he has always been in awe of the projects, on-air moments and personalities that 947 is known for.

“It is an honor to be joining a station that is actively pushing what is possible within the media landscape,” he said.

“I am beyond excited to be working alongside Thando Thabethe as a voice that I have always looked up to and look forward to adding my own sound to the afternoon airwaves.”