Primedia Broadcasting has appointed former Idols SA judge Randall Abrahams as its new CEO.
Abrahams, the agency said brings with him experience in media, content, music, talent development and management, entertainment, and leadership.
“We are thrilled to appoint a business leader who not only focuses on the bottom line and encourages creativity but also understands and embraces transformation holistically in a business and societal context,” says Primedia Group CEO Jonathan Procter.
Primedia Group’s chair, Phumzile Langeni said, it is rare to find well-versed and future-fit media experts who thrive in the zeitgeist and culture of society.
“We are truly fortunate to have attracted and piqued the interest of the multi-talented and accomplished Abrahams to lead one of our key assets,” Langeni said.
Primedia Broadcasting comprises five South African premier content and broadcasting platforms: 702 and 947 in Gauteng, Cape Talk and KFM in the Western Cape, and EWN nationally.
Abrahams’s credentials include the launch of YFM as a youth platform in South Africa, the successful turn-around and refocusing of the SABC Commercial Radio portfolio under the stewardship of the late Peter Matlare, the complex merging and transformation of the Universal and EMI Music Groups, the turn-around of the SA Music Awards, launch of the Kleek Music App, and the development of some of South Africa’s top broadcast and entertainment talent.
Procter added, “Abrahams has previously served on various regulatory bodies such as the South African Standards Authority, the NAB and the Recording Industry of South Africa, among other public service contributions. His creative mindset and his business acumen are perfectly aligned with our vision and purpose.”
The new CEO expressed he is pleased returning to a swiftly evolving broadcasting landscape and he’s excited to join the Primedia Group.
Abrahams added, Primedia remains at the forefront of both content creation and distribution with a drive for continued innovation.
“Working under Procter’s leadership alongside a team of experienced marketers and creatives is an exhilarating prospect, and I aim to bring my combination of experience and innovative ideas to the table,” he said.