Jacaranda FM has announced celebrating ‘More Music you Love’ by paying homage to the canopies of purple blooms in its ‘#JacarandasEverywhere’ campaign for October.
Entries are now open, and winners will be announced tomorrow, Friday, October 7.
The station’s managing director, Deirde Kind said Jacarandas bloom from late September to November, draping our urban landscapes and cityscapes in magnificent shades of purple.
“This annual burst of purple celebrates our passion for bringing families across Mzansi the best music, entertainment, news and experiences,” King said; adding, “So, we created an interactive campaign that celebrated ‘#JacarandasEverywhere‘.”
According to the station, by showing the station the Jacaranda flowers in bloom everywhere, listeners could win a concert experience with tickets to either One Republic, Sting, or Imagine Dragons. This includes a VIP chauffeur-driven service, special wine and dine experience before the show, and accommodation on the night of the concert to the value of R50 000 (US$ $2,795.72).
To enter, individuals can snap themselves against a sea of ‘#JacarandasEverywhere’, upload the image to their social media platform of choice and tag it with ‘#JacarandasEverywhere’.
Finalists will be highlighted on-air throughout the week, and spot prizes will also be up for grabs, according to the station. Individuals need to tune into Breakfast with Martin Bester on Friday, 7 October between 06:00 and 09:00 for the winner’s announcement.
“From the purple runways in Arcadia — Pretoria to the views from the scenic Munro Drive in Houghton and Melville where the purple Jacaranda blossoms take over the pink bougainvillaea on 4th Avenue, there are spots all across Mzansi for our community to enjoy and snap a picture to enter,” King added.
The station added 10 interesting facts about Jacaranda Trees and purple for its campaign:
“The Jacaranda tree represents wisdom, rebirth, wealth, and good luck. In fact, local legend has it that the Jacaranda tree is associated with the Amazonian moon goddess who is known for her wisdom — and when a Jacaranda bloom falls on a student’s head it is considered good luck.”
While Pretoria may be known as the Jacaranda City with more than 7, 000 trees lining its streets, it is actually Johannesburg that has more Jacaranda trees.
You can eat the flower, it’s not toxic, but it doesn’t taste good either.
Purple is associated with creativity, royalty, and wealth.
Purple became associated with wealth and royalty because the rich were the only people who could afford clothing and items dyed purple.
Within the LGBTQI+ community, the purple within the pride flag represents non-binary gender identities.