Kaya 959 has officially launched its new activation unit, The Kaya 959 Street Squad, a dynamic team created to bring the station’s signature slogan, “On the Street”. On the Air.” to life in an energetic and impactful way.

The move forms part of Kaya 959’s broader strategy to deepen its relationship with listeners by taking radio outside the studio and into the everyday spaces where communities gather. From malls and petrol stations to lifestyle events and office parks, the Street Squad will serve as the station’s mobile ambassadors, creating vibrant, face-to-face engagements that strengthen audience connection.

Kaya 959 programs manager Maekanyana Morotoba says the launch marks a natural evolution for the brand:

“The Kaya 959 Street Squad is a mobile extension of the station’s personality—vibrant, bold, and rooted in the pulse of Gauteng. Through innovative activations, the team will build meaningful touchpoints with communities and brands, deepening engagement and delivering measurable value for advertisers.”

Morotoba emphasized that “on the street” reflects the belief that modern radio must be seen, felt, and experienced. As consumer behavior shifts, brands that create immersive moments stand out, an approach the Street Squad is designed to champion.

“The power of activations lies in their immediacy and impact,” she added. “On-the-ground engagements allow audiences to connect directly with the brand. The Kaya 959 Street Squad will meet people where they are, creating memorable experiences that truly resonate.”

The new activation team will also open fresh opportunities for commercial partners. With Kaya 959’s strong and loyal listener base, brands will benefit from integrated campaigns that come to life on air, online, and on the street, enhancing awareness, loyalty, and emotional connection.

With the unveiling of the Kaya 959 Street Squad, the station renews its commitment to crafting radio that goes beyond sound, an experience powered by community, energy, and authentic human interaction.