KwaZulu-Natal commercial South African radio station, East Coast Radio has announced the launch of a one-stop-shop in-house production unit. The offering comprises tailored, 360-degree content production packages for brands.

Branded as East Coast Productions, the venture is housed as a sub-brand under East Coast Radio, and aims to offer efficient, solutions-driven packages for brands requiring a holistic 360-degree integrated marketing campaign across multiple platforms.

East Coast Radio Managing Director, Boni Mchunu described the in-house production unit as an exciting venture for the station.

“We endeavor to always focus on client-centric solutions in everything that we do, and this project is just another step in serving our customers’ needs,” Mchunu said.

“We are proud to launch a production house that is equipped to run campaigns where our clients only have to deal with one point of contact and can be assured that their brands will be seen, heard, and felt by the right audiences.”

He said the new venture will cover all aspects of production — from copywriting to audio production and cutting-edge videography.

“Our creativity will be the connector,” he added.

He also noted that the journey ahead is exciting and he looks forward to some world-class collaborations as well as the creation of cutting-edge content.