East Coast Radio is celebrating its wins at the top accolade at the MOST Awards. The station says that the votes are in, and it is officially the station with the MOST (est) Awards.
The 2022 MOST Awards were held at The Empire Venue in Parktown, Johannesburg. The station won in the Media Owners: Radio category.
The ECR radio sales team was recognized for its innovative approach to sales, and it received praise for its commitment to building relationships with clients.
“Innovative sales, outstanding in retaining client relationships as well as fostering agency relationships. Flexible. Great offers and discounts,” one respondent wrote.
Another respondent praised the team for being “extremely passionate” about radio and its products.
“They also use unique ways to showcase what they have to offer brands,” another respondent added.
East Coast Radio’s commercial manager Malani van Huyssteen said it feels great to win in such a significant category.
“We are honored to partner with marketers Mediamark and radio specialist agencies to make radio work for our clients. The results we achieve speak for themselves. This award means a lot to our team. Our dedication to our clients is evident in the amazing campaigns and promotions that come alive both on-air and off-air,” van Huyssteen added.
The MOST Awards received a record number of votes for its 13th year.
According to the Awards organizers, a total of 580 media owners and media agencies from all over South Africa voted. The figure is up from 2021’s equally impressive figure of 492.
East Coast Radio also came second overall in the Media Owners 2022 — Top 10 category.
ECR’s managing director Boni Mchunu described as an honor to be recognized by those working directly in the industry.
“The past two years have been tough for everyone, but despite all the challenges the industry faced, we remained committed to servicing the needs of our clients. We built stronger relationships through creative thinking, innovation and genuine care for our clients,” Mchunu said.
“There is a lot of work that goes on behind the scenes and this award is proof that hard work pays off. I couldn’t be prouder of our team and what they have achieved,” she noted.
Individuals can listen to East Coast Radio award-winning content via the ECR app or here. Individuals can also listen via DStv channel 836.