Farm Radio International has honoured 10 journalists from across Africa for outstanding contributions to agricultural journalism and community-focused radio programming aimed at supporting farmers and rural communities.
The award recipients were recognized through the George Atkins Communication Award, an annual initiative celebrating broadcasters who use radio to improve rural livelihoods, strengthen food security, and promote sustainable agriculture across developing countries.
Among those honoured is Gambian broadcaster Ousman A. Marong, General Manager of Vibes FM Radio Station, who was recognized for his farmer-centred programming and impactful storytelling focused on rural development issues.
Speaking after receiving the award, Marong described his work as “journalism of necessity,” saying his reporting is grounded in African realities and seeks to reflect truth with depth and dignity. He said recognition represents both a personal achievement and a responsibility to continue producing journalism capable of informing and transforming communities.
Founded in 1979, Farm Radio International works with more than 1,450 radio and media organizations across 38 countries in sub-Saharan Africa. Its partners include public broadcasters, community radio stations, private media institutions, religious broadcasters, and development-focused communication platforms.
The organization supports broadcasters in delivering locally relevant agricultural information to rural populations, with particular emphasis on climate change adaptation, sustainable farming practices, food systems, and rural livelihoods.
According to Farm Radio International, Marong’s selection was warmly received within its Just Communication Network. The announcement was communicated to recipients by Busi Ngcebetsha, manager of the network.
Other recipients of this year’s award include Ahmed Geleto and Oliyad Bedane from Ethiopia; Djibril Diallo and Tahirou Coulibaly from Mali; Fidelis Awonodomo Da-uri from Ghana; Jean Luc Simbilyabo from the Democratic Republic of Congo; Isidory Matandula and Peter Mrema from Tanzania; and Dieudonné Babatoundé Abimbola from Benin.
The George Atkins Communication Award is named after George Atkins, who established the organization to strengthen communication between agricultural experts and smallholder farmers through radio broadcasting.
Award recipients receive a cash prize, a Purpose Prize valued at 500 Canadian dollars, and a certificate of recognition.
To qualify, applicants must have worked with a radio station partnered with Farm Radio International for at least one year and possess a minimum of three years’ broadcasting experience, including volunteer service. Candidates are also required to submit an application form, a photograph showing them in broadcasting work, and an audio recording demonstrating their programming.
Media development experts say agricultural radio programming continues to play a critical role across Africa, particularly in rural areas where radio remains one of the most accessible and trusted sources of information for farmers facing climate pressures, food insecurity, and changing agricultural conditions.