Jacaranda FM announces winner of ‘#HerPerfectPitch’ campaign

Jacaranda FM has named HouseHoppers as the winner of the station’s 2022 Women’s Day campaign, ‘HER Perfect Pitch’.

The station has invited all competition entrants back to the studio on Thursday, 3 November for a networking session with the panel and other businesswomen within the Jacaranda FM community.

The station revealed, Cheri Afonso and her team at HouseHoppers earned the grand prize valued at over R500,000, with additional business support that will roll out over the months to come.

House Hoppers joined nine other shortlisted entrants at the Jacaranda FM studio on Friday, 16 September to present their businesses to a panel of women seeking to elevate other women in business.

The prize included R500,000 advertising package from Jacaranda FM, conceptualization                            production and creation of a radio advert and amplification on Jacaranda FM’s digital channels, a six-week mentorship with Jacaranda FM managing director Deirdre King, tailor-made business model by Jacaranda FM commercial manager Jane Ruinard, presenter training from Rozanne McKenzie, co-host of The Drive with Rob and Roz, and Elana Afrika-Bredenkamp host of The Workzone on Jacaranda FM, membership to the Professional Collective by Woman Of Stature business network, sponsored by Woman of Stature managing director Charlotte du Plessis, PR assistance by Jacaranda FM’s PR Consultant Roxanne Smith of Brandsmith, a branding consultation by Tiffany Markman, and a digital consultation with The Platinum Club’s Lee-Roy Wright and El Broide.

Wow, this prize is just amazing! We are so excited for our on-air campaign to reach more people, but we are even more excited to have access to the incredible mentorship from the panel,” Afonso said.

We know we have a great business, I’m so grateful that the panel agreed, and we are beyond excited to make the best of every opportunity in this extraordinary prize.”

Jacaranda MD, King said they were impressed by the unique aspect and plans of HouseHoppers.

Afonso explained how her team (more than 50% women) assessed the way you live and currently pack your home, and then duplicate that configuration in your new home for minimal interruption to the family or team they are moving,” Kind revealed.

We also really loved how she spoke about the natural evolution of her company culture and their need to formalize the internal and external brand experience.”

After submitting a 94.2-second-long video pitch about their business and supporting documents, 48 entries were shortlisted to 10 finalists. The finalists were given the opportunity to refine their pitch as well as time for questions from the panel.

Besides the exciting chance at a win, pitching finalists were given on-the-spot advice and encouragement ranging from brand-building ideas to pricing strategies and insightful observations.

We wanted every woman to feel empowered to continue their important business journey no matter the outcome,” King said.

Almost every woman we spoke with mentioned their deep desire for mentorship and learning from other businesswomen, we believe we have the perfect platform to connect these incredible entrepreneurs.”

Each of the ten finalists was also gifted a 12-month complimentary membership to the Woman of Stature Professional Collective to continue networking with other like-minded women.

Watch the winning pitch submission here.


HouseHoppers has 17 years of experience in the moving industry, with a unique take on relocation. The team at HouseHoppers packs, moves and unpacks your home or office within one day.

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