The Interactive Advertising Bureau (IAB) South Africa’s Industry Measurement Dashboard has revealed dedicated online audiences for radio station websites in Gauteng and KwaZulu-Natal for Q2 2024.

IAB’s audience data across the months of April through June revealed that the independent radio station Jacaranda FM garnered an impressive 564 million users of its website during this period, nearly one million more than its closest competitor East Coast Radio, which recorded 4.7 million website users during the same time.

Niche radio station sites that enjoyed high online daily visitors during this period included Sepedi-, Zulu- and Tswana-language stations Thobela FM, Ukhozi FM and Motsweding FM, respectively.

Below, the biggest online radio station websites in South Africa for Q2 2024*:

*As of 16 July 2024. Note that these figures refer to radio audiences accessing the radio station websites, both to access audio and other information.

The IAB South Africa Measurement Dashboard is a three-year partnership with dY/dX, a digital transformation company that provides product and service design, and content and digital sales optimization solutions.

The partnership provides a standardized audience measurement currency for publishers that can be used across the South African online industry.

The IAB Industry Measurement Dashboard is available to the media and marketing industry, with no login required. Agencies and Publishers are encouraged to access this beneficial data for measurement and reporting purposes.