Jacaranda FM launches ‘HER Perfect Pitch’

Jacaranda FM has announced the launch of its ‘HER Perfect Pitch’ campaign. The station says that the launch is in the spirit of Women’s Month in South Africa, and that it continues to champion the women of Mzansi by giving them the tools and resources to break boundaries.

In a bid to elevate female entrepreneurs within the Jacaranda FM community, the station launched its new initiative to help female entrepreneurs perfect their elevator pitches and take their businesses to the next level, by winning a prize package worth over R500,000 (US$ 29,405.80).

The station is calling on female entrepreneurs earning less than R10 million (US$ 584,274.30) per annum to send a video pitch of no longer than 94.2 seconds to [email protected].

The video needs to explain what their business is about, why their business is important, how it gives back to the community, and what help they think their business needs to take it to the next level.

Alongside the video, added to the submission must be a complete company profile, more detail about the business, the staff complement, a business plan, and a five-year growth plan.

The campaign is spearheaded by Deirdre King, Jacaranda FM’s managing director Jane Ruinard, Jacaranda FM’s commercial manager, Jacaranda FM presenters and entrepreneurs Rozanne McKenzie and Elana Afrika-Bredenkamp, and Charlotte du Plessis, CEO of Woman of Stature Foundation.

According to the station, 10 entrants will be invited to pitch their business in 94.2 seconds or less to this panel of professional women on Wednesday, 31 August.

Each of the panelists brings a wealth of knowledge to the table through their experience in their respective careers, says the station. Panel members will share valuable advice these female entrepreneurs can take home to give their current business plan a boost.

The station adds that each panelist will share varying yet business-critical advice with these women.

King will unpack the business model from a leadership and marketing point of view, and Ruinard will share insight into the commercial aspects of their business. McKenzie will share her knowledge on how to ace a presentation and Afrika-Bredenkamp will advise each woman on the importance of creating connection when delivering ‘HER Perfect Pitch’ speech with an audience.

One of the 10 entrepreneurs will walk away with a grand prize that will give them support for their business in the months to come. The winning entrepreneur will win R500,000 worth of advertising value on Jacaranda FM, as well as the conceptualization, production and creation of a radio advert and amplification on Jacaranda FM’s digital channels, a six-week mentorship with Jacaranda FM King, a tailor-made business model by Ruinard, presenter training from McKenzie and Afrika- Bredenkamp, a membership to the Professional Collective by Woman Of Stature business network, sponsored by Charlotte du Plessis, PR assistance by Brandsmith’s Roxanne Smith, a branding consultation by Tiffany Markman, and a digital consultation with The Platinum Club’s Lee-Roy Wright and El Broide.

As a family-centric radio station, we know just how pivotal women and mothers are to their families’ success. ‘HER Perfect Pitch’ was created to support the strong female entrepreneurs within our community and grow their businesses. The best way to support women in business is to share our knowledge and experience to elevate the women around us,” King concluded.

Entries are now open and will close on Friday, 26 August.

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