Kagiso Media Radio has announced the appointment of Phillip Wilton as its digital development manager. Wilton has experience in the digital sector and has run numerous projects, including many for the company, which he has serviced historically as a supplier.

In this newly created role, Wilton will oversee all digital development projects for the company.

Kagiso Media Radio CEO Nick Grubb said the key digital role will help strengthen the company’s position in the sector.

“We have been deliberate in building out key skills that will bolster our market-leading broadcasting and content business. Last year, we invested heavily into research and analytics and structured a new audience acquisition division that gathers first-party data and maximizes the impact of our content on digital platforms,” Grubbs says.

He added, “Now, with this digital development role moving in-house, we add another critical dimension to our ability to service current and future market needs.”

He said Wilton was formerly part of the KM Group and has been providing outsourced services to the portfolio for the last four years.

“He is massively capable and already considered part of the team. This role elevates his proximity and access to our resources. I know he will take our platforms to yet another level,” Grubb added.

Wilton, who started his own digital media company in 2018, described his return to Kagiso Media Radio as a full-circle moment. Wilton assumes his new role this Friday, July 1.

He said he looks forward to reuniting with Kagiso Media Radio and all the familiar team members he had countless hours collaborating with on exciting campaigns.

“The four years running my own business have proved beneficial to my personal growth and allowed me to hone my managerial and organizational skills,” Wilton noted.

“I am suitably confident I possess the necessary attributes to assist in elevating Kagiso Media Radio’s digital platform footprint within the industry.”

According to him, the aim of the new role he will serve is to condense all listener and administrative needs and stakeholder requirements by noting the latest global industry trends and strategically identifying areas to adjust for our local market.

“This is to ensure that we provide the best digital solutions to our audience,” he revealed.