An Adult contemporary radio station based in Cape Town, South Africa, Kfm 94.5 and a lottery betting service, LottoStar have announced the launch of their promotion May Money Madness.
Kfm and LottoStar announced the that the promotion currently in its fourth year kicked off across the Cape last week. It is known for donating to charities each year.
In a statement, KFM said the competition has raised the stakes in 2022 with up to R250 000 up for grabs, four times a day, every weekday, for three weeks, for the participating individuals as well as for 2022’s charity The Peninsula School Feeding Association.
The Peninsula School Feeding Association says that it provides two balanced and nutritious meals daily to starving children across the province.
According to the latest University of Cape Town and Children’s Institute report, three out of four South African children go hungry every day. Without the right nourishment, they struggle with stomach cramps, concentration, and information retention.
As a result, these children don’t perform as well in school, or they simply don’t attend school at all. Daily school meals provide an incentive to attend school and to help children focus on their studies, the duo said.
May Money Madness with LottoStar on Kfm 94.5 was launched on Tuesday, May 3, with competition moments happening on-air from Monday, May 9, for a period of three weeks.
Each day, four listeners can win up to R250 000 on:
Kfm Mornings with Darren, Sherlin and Sibs, from 9:00 to midday with Tracey Lange, and twice in the afternoon on The Kfm Flash Drive with Carl Wastie and Zoë Brown.
Kfm says that its listeners are highly responsive to charitable causes and, in 2022, listeners will have the opportunity to do better.
Kfm 94.5 station manager, Stephen Werner revealed that the annual May Money Madness station promotion just gets bigger and better every year.
“It is creating even more life-changing moments for our listeners and the people across the Cape — for the winners of course, but most importantly for the hundreds of children who will now receive two nutritious meals a day,” Werner said.
He also added that the Peninsula School Feeding Association does amazing work, as being able to concentrate and being healthy gives children a real opportunity to excel at school — and this organization makes that happen.
“We are honored to be able to work with our partner LottoStar to enable this great cause,” he noted.
LottoStar director, Tasoulla Hadjigeorgiou noted that the betting service loves the campaign.
“Every year, we get the opportunity to change people’s lives by making really big winners and even more so by raising money for very deserving charities,” Hadjigeorgiou said.
“This year’s charity is particularly close to our hearts — if you enable these children to learn, you create an opportunity for a much brighter future for them.”
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