Popular Adelaide radio personality Mark ‘Soda’ Soderstrom is making South Africa Broadcasting Corporation’s SAFM 107.1 Breakfast his new home from 2023, alongside award-winning journalist Rebecca ‘Bec’ Morse.
The brand-new Bec and Soda Breakfast show launches on January 9, 2023.
Hometown hero Soda brings a long media and sports pedigree to SAFM and has enjoyed great success as a radio presenter for over a decade.
A former champion footballer with 125 SANFL games under his belt, Soda played for Sturt, Glenelg and North Adelaide. His passion for entertaining audiences across Adelaide and giving back to the community has seen him work as a successful presenter on radio and television.
Soda is currently a presenter on 7News and The Car Club and is a commentator for Seven’s AFL and SANFL broadcasts.
Joining Soda for Breakfast is Bec Morse, who is already an established name on SAFM as the current co-host on the SAFM Breakfast show. An award-winning news journalist and presenter, Morse knows what makes Adelaide tick.
SCA Chief Content Office Dave Cameron says “We’re delighted to expand our SCA talent family to welcome Adelaide’s golden boy and radio star, Soda, to SAFM. Together with SAFM favourite Bec, they will be a formidable powerhouse duo to entertain Adelaide at breakfast.”
“Bec and Soda are both much-loved Adelaide personalities, and now together for the first time, they’ll bring a fresh new show to listeners on the radio station South Australia fell in love with, SAFM. It’s gearing up to be an exciting year for SAFM and we’re so excited to have Bec and Soda together making radio magic.”
Soda says “I’ve really missed chatting to Adelaide at brekky time and cannot wait to get back in front of a microphone again at the mighty SAFM. Bec is sharp, intelligent and witty, so she will put me in my place in no time! I’m very grateful to have the chance to work at an organization that takes great pride in creating a team first culture.”
Bec says “I’m excited to be welcoming Soda to the SAFM team! Soda is one of the best in the business and has a big heart when it comes to caring about South Australians. As long as he doesn’t bang on about all of his marathons, we are going to have a lot of fun together.”
Anthony ‘Lehmo’ Lehmann, who co-hosted the SAFM Breakfast show with Morse, will stay within the SCA family and in 2023 he returns to Melbourne to be a part of Triple M Melbourne programming.
Lehmo said. “I love Adelaide and I love SAFM, but I’m pumped to be back in Melbourne reunited with my true love, Triple M … Oh, and my wife and my son!”