Jacaranda FM has strengthened its programming leadership with the appointment of seasoned broadcaster Tholi B as the station’s new Integration Specialist, Programming,

The station announced that the move will enhance cross-platform strategy and elevate content delivery across its channels.

Reporting directly to Ravi Naidoo, Jacaranda FM Programming Manager, Tholi B will be responsible for aligning content across platforms and ensuring seamless integration between programming and commercial objectives.

A widely respected figure in South Africa’s radio industry, Tholi B, brings over two decades of experience spanning on-air presenting, station management, and strategic programming.

He previously served as Managing Director at Power 98.7 and Station Manager at Capricorn FM and has held senior roles at Primedia Broadcasting. His career began at YFM, and he has since become a recognized on-air personality on YFM, 947, and Power 98.7. He is also a DJ and has released several music singles.

Speaking on his appointment, Tholi B expressed enthusiasm about joining the station:

“I’m genuinely excited to be joining the dynamic team at Jacaranda FM. This station has a fantastic legacy built on delivering feel-good content and connection, and I look forward to contributing my experience to an organization clearly committed to innovation.”

He added that the role presents a “brilliant opportunity to leverage both the creative and strategic sides of radio” as the station continues to refine its sound and audience engagement.

Programming Manager Ravi Naidoo welcomed the appointment, highlighting Tholi B’s unique blend of creativity and strategic acumen:

“Tholi B possesses that rare combination of strategic insight and creative flair, gained from both behind the scenes and in front of the microphone. I am absolutely thrilled to welcome him to the Jacaranda FM family and to work with him again.”