OFM, Hinterland and Hinterland Fuels have announced the launch of a competition to support tourism.
OFM is a regional radio station based in Bloemfontein, South Africa. It was originally a split of Radio Highveld and began broadcasting under the name Radio Oranje in 1986.
The competition will celebrate the diversity of the Free State, Northwest, Northern Cape and Vaal, while piquing the interest in the public to explore and travel.
The radio station says that in 2020, OFM asked Central South Africa to “Show your recipes!”
“Now, as the world slowly shifts back to a more ‘normal’ post-pandemic state, we’re asking listeners to share their most memorable travel experiences,” the station said.
According to OFM, this includes “what to do, where to stay and even what to eat and drink.” As a reward for sharing their memories, listeners stand a chance to win R25 000 in cash and prizes, courtesy of Hinterland and Hinterland Fuels.
A grand prize of R15 000 cash is up for grabs, as well as 10 R1 000 Hinterland vouchers. Additionally, selected entries will be collated in The Real Good Travel Book – Bucket list experiences from Central South Africa for fellow travelers to enjoy.
To enter the competition, listeners are requested to upload their travel stories and recommendations, along with a photograph of the said experience on OFM’s website, before Sunday, March 13.
Ten entrants will also be awarded with a R1 000 Hinterland voucher during the campaign. The grand prize winner will be selected by a panel of judges and awarded R15 000 cash, by the end of March.
Senwes’ Communication Specialist, Annette Willemse said the Real Good Travel Book promotion makes everyone a tourist in their own backyard.
“This Easter holiday, embrace the long road with Hinterland Fuels and OFM and rediscover the places that matter in central South Africa,” Willemse said.
According to OFM Sales Manager, Anchen Lintvelt, Central South Africa has a lot more to offer than is already known.
“We are excited to see what all these things are. The Real Good Travel Book competition, as well as the book we are going to compile, will once again put the focus on tourism and thus help this sector to get back on its feet after the devastating impact that Covid-19 had on it,” Lintvelt noted.