OFM has announced that in February and March, the OFM team will embark on a journey crisscrossing central South Africa. The team will be stopping in key towns from 09:00 to 17:00 during ‘The Big Radio Registration’ campaign. During these activations, attendees can register as official OFM listeners.
After filling out our online questionnaire, everyone will receive a unique code that they can use throughout the year to unlock additional benefits and chances to win on OFM, says the radio station.
Each activation will also award R2 024 as a spot prize, while participants will be entered into the draw for the grand prize of R20 024 that will be awarded at the end of March, the station adds.
Locations earmarked for the tour include Bloemfontein, Kimberley, Klerksdorp, Welkom, Vanderbijlpark, Upington, and Potchefstroom.
The list of dates and venues can be seen here.
Anchen Lintvelt, OFM’s sales and marketing manager, says, “We are very excited to travel through the whole of central South Africa, meet our loyal listeners in person and reward those who register as an OFM listener with a unique number that could make them win big.”
“Our partners in each town will also offer amazing deals to our listeners, which will make every Big Radio Registration Day worth a visit,” adds Lintvelt.
According to OFM’s program manager Tim Thabethe, the brand hits this election year running with this campaign.
“OFM launched the New Year with a ‘So Much More’ promise to its audience. ‘The Big Radio Registration’ is a deeper promise of exactly that. And this is just the start of it. It is the hope for a better year for all, an ambition led by OFM for both its listeners and clients, which provides another opportunity to surprise and delight audiences and advertisers,” Thabethe added.
The station concludes that this campaign is not just about radio; it’s about building bridges and creating meaningful connections with its audience. It’s also a chance to be part of something bigger, to connect with OFM and fellow listeners and to win prizes along the way.