Radio broadcasters in South Africa’s Eastern Cape say the responsible use of artificial intelligence (AI) could help expand radio audiences and make programming more appealing to younger listeners, while preserving the human connection that has long defined the medium.
Their views come as broadcasters around the world continue to mark World Radio Day, celebrated annually on February 13. This year’s global theme, “Radio and Artificial Intelligence: AI is a Tool, not a Voice,” focuses on how emerging technologies can support, rather than replace, human creativity and editorial judgment in broadcasting.
Despite rapid digital transformation, radio remains the most accessible and conventional medium for news, education and entertainment in South Africa, particularly in rural and disadvantaged communities. Broadcasters say its affordability and wide reach continue to make it a trusted platform for dialogue, cultural expression and social cohesion.
Listeners still engage with radio in homes, cars and workplaces, reinforcing its position as one of the country’s most widely consumed media platforms. In addition to delivering information, radio plays an important cultural role by supporting local languages, preserving heritage and providing entertainment, emotional support and a sense of connection for audiences.
While radio stations are increasingly adopting digital tools, industry voices stress that human interaction remains central to effective broadcasting. They argue that AI, when used responsibly, can assist with tasks such as content discovery, audience insights and production efficiency, allowing presenters and producers to focus more on storytelling and community engagement.
“Radio is evolving, but its soul remains human,” one broadcaster noted, adding that adapting to new technologies is essential for the medium’s growth without compromising trust or authenticity.
South Africa’s public broadcaster, the South African Broadcasting Corporation (SABC), illustrates radio’s continued relevance on the continent. SABC operates 18 radio stations broadcasting in 11 official languages, making it the only media organization of its kind in Africa with such linguistic and geographic reach.
As World Radio Day continues to draw attention to innovation in broadcasting, industry stakeholders say AI should be viewed as a supportive tool rather than a replacement for human voices. Used carefully, they believe it can help radio stations remain competitive, attract new audiences and strengthen their role as trusted community platforms in a rapidly changing media environment.
World Radio Day was proclaimed in 2011 by UNESCO and later adopted by the United Nations, with the aim of highlighting radio’s enduring contribution to communication, cultural diversity and democratic participation worldwide.