East Coast Radio (ECR) has won the Community and Social Responsibility Award at the 2022 Standard Bank KZN Top Business Awards.

The 16th edition of the awards was held at the Radisson Blu Hotel in Umhlanga. ECR was recognized for its ‘KwaZulu-Natal Flood Relief’ campaign, held in partnership with The Gift of The Givers.

ECR said its intention was to help the province rebuild and thrive after the devastating floods -making KwaZulu-Natal a better place to live and work for all.

The success of the initiative, the station said is a testament to its commitment to the people.

The campaign generated more than R6.7 million worth of donations, to help the province’s flood victims. With the help of The Gift of the Givers, these funds were used to rebuild schools and homes, buy school uniforms and books, and provide more for the affected communities.

ECR’s managing director Boni Mchunu said they are thrilled that the station won an award that showcases the brand’s dedication to stepping up for the community it serves.

“KwaZulu-Natal is the home of ECR, and we are delighted to have the opportunity to be able to use our voices to assist and uplift the community,” Mchunu said.

“Our promise is to continue making an impact and serve always because as a brand we believe that, together, we can build a united province that is known for the warmth of its people, diverse culture and spirit of Ubuntu,” Mchunu concludes.”