East Coast Radio (ECR) has appointed Mzuvele Mthethwa as its new managing director, effective Monday, 1 April.

Mthethwa brings knowledge and expertise, having spent nearly two decades at ECR, latterly as the station’s head of finance, responsible for strategic planning, corporate governance, and financial management. He is also a member of the Kagiso Media Radio Exco team.

Nick Grubb, chief executive officer at Kagiso Media Radio said Mthethwa has a unique blend of experience that elegantly fits the station’s requirements.

“Having collaborated closely with Mthethwa over the years, I have witnessed his commitment, professionalism, decisiveness, and outstanding leadership skills. His appointment as managing director is well-deserved, and I am confident he will make a significant positive impact on the station and its operations,” adds Grubb.

According to the station, Mthethwa’s appointment comes after three months in an acting capacity and heralds an exciting new chapter for ECR.

The station has demonstrated strong audience growth in valuable segments as a result of a strong lineup of talent, continuous research into the tastes of its audience, community outreach initiatives, and the ‘Here with You’ brand campaign, which has engaged and excited listeners all over KwaZulu-Natal.

The new managing director replaces Bonisiwe Mchunu, who left at the end of 2023. He is deemed qualified for the role having completed the ECR Senior Leadership Development Program at Stellenbosch University, graduated from the Kagiso Media Senior Management Program at the Gordon Institute of Business Studies and obtained a Bachelor of Commerce degree from UNISA.