Time Out has announced that it is launching in South Africa with a new franchise partner, Kagiso Media Radio (KMR). Time Out is a global brand with a local voice, known for its content about the best things to do, see, eat and drink as well as travel recommendations.
Time Out says that expanding the current presence of Time Out Cape Town as of Sunday, 1 December, Kagiso Media Radio will continue broadening Time Out South Africa coverage across the country to Johannesburg, Pretoria and Durban, as well as the National Parks, the wine regions and many other tourist destinations over the coming months.
The mission is to make Time Out South Africa the go-to destination for the best cultural, culinary and travel experiences for both locals and tourists alike. The inspirational and entertaining content will include stories such as “The Best Things to do in Cape Town”, “The Best Beaches in Cape Town” and “What’s on in Cape Town,” says the platform.
Anthea Carstens, Kagiso Media Radio’s General Manager for Publishing, says, “We are thrilled to partner with Time Out on the South African launch of this iconic and celebrated brand. South Africa is rich in natural beauty, culture and adventure. Our aim is to amplify those special, local stories and show off our unique experiences. We are committed to curate and create authentic, locally-driven content that will inspire travelers and tourism in general, and to help grow this dynamic sector.”
New, Bespoke Opportunities for a Wide Range of Advertisers
The combination of trusted, authentic content and multiple platforms — plus an experience-hungry, active audience — form a differentiated proposition for advertisers for which Time Out’s team is developing bespoke 360-degree campaigns — these can be local, national, or global, says Time Out.
The platform says that the campaigns span across digital platforms, often complemented by experiential elements and always rooted in engaging, immersive story-telling capabilities for clients across a variety of sectors from beverage, travel and transport to entertainment, retail, food and more.
Time Out says that through the partnership with KMR, advertising opportunities will be taken to market by Kagiso Media-owned Mediamark, an award-winning Audio and Digital Solutions company that specialises in connecting advertisers with audiences through innovative solutions.
Nick Grubb, Kagiso Media Radio CEO, says, “Through our incredible radio brands Jacaranda FM and East Coast Radio, and our other investments in radio and digital platforms nationally, we have a proud legacy of connecting with audiences and understanding their local environments. We see Time Out as an opportunity to extend these relationships and build new ones, rooted in adding value to their lives with quality curated content. Building out these sites in South Africa will delight the consumer, highlight our vibrant leisure and entertainment sector, and help stimulate and enable national and international tourism.”
Stacy Bettman, Time Out Media CEO, concludes, “Time Out is a global brand with a strong national presence and a local voice, trusted by consumers and advertisers worldwide. We are delighted to partner with Kagiso Media Radio to bring truly local, expert content and bespoke advertising solutions to Time Out South Africa. Kagiso’s portfolio of leading entertainment brands and their expertise in this market will help our audience and brand partners experience ‘the best of the city across mobile, web, social, live events — all complemented by our Time Out Market Cape Town which opened last year.”