Primedia Broadcasting has won the Media Owner of the Year Radio Award at the 2021 MOST Awards, for the third consecutive year. The company is home to market-leading audio brands in South Africa, such as 947, 702, Kfm 94, Cape Talk, as well as news brand Eyewitness News.
The MOST Awards celebrate excellence in the media industry — from media owners across print, digital, cinema, broadcast, and out-of-home (OOH) platforms, through to specialist and full-service media agencies — encouraging exceptional service delivery and healthy professional competition.
Also, within the same group, Primedia Outdoor won Media Owner: Out of Home and was runner up in the Media Owner of the Year category. In addition, Primedia Group won Media Owner: Multimedia. Another notable accolade included The MediaShop Johannesburg, which won the Full-Service Media Agency Award that was sponsored by Primedia Broadcasting.
The chairperson of Primedia Broadcasting, Geraint Crwys-Williams expressed delight over the achievement.
“At Primedia Broadcasting, we pride ourselves in being the home of big brands, great personalities, and responsive audiences that achieve incredible results for our advertisers. The award we received is testament to that,” Crwys-Williams said.
The chairperson thanked the team at Primedia Broadcasting for continually staying ahead of the curve and ensuring that the organization continues to lead South Africa’s changing media landscape during very difficult times.
“This award comes out of your continuous hard work, innovation, and commitment to the success of our platforms and our business,” Crwys-Williams concludes.”
The 12th MOST Awards ceremony was announced in a hybrid, live-streamed awards event on Wednesday, 8 September.
AdColony was named Media Owner of the Year for a third time, while The MediaShop (Johannesburg) claimed its eighth Media Agency of the Year Award. The Media Owner of the Year and Media Agency of the Year Awards are sponsored by Mediology and Jacaranda FM respectively.
Category winners were determined by their peers, with 2021 being marked by record industry voting. Freshly Ground Insights (FGI) conducted the industry-wide MOST survey, with results reviewed by BDO.