The first worldwide podcast station has selected Triton Digital to deliver its streaming audio and podcast content online throughout Africa and the world.
Podcast Radio “showcases fantastic podcasts to the world.”
The network combines live presenters, news updates, charts, and acts as a constant source of podcast inspiration 24 hours a day. Listen here.
Podcast Radio, as a result of the partnership will now utilize its audio streaming network for the delivery of its commercial radio contents, online. It will also use Triton’s ad server for targeted audio ads to be added into their streams, and monetize it by using Triton’s audio advertising technology inventory through both open and private marketplace deals.
Podcast Radio Network will also measure its audience using Triton’s Streaming Metrics measurement service, which will allow them to understand the consumption of their streams by daypart, device, geography, distribution platform, and more across smart speakers, desktop computers, mobile, TV, and tablets.
According to Gerry Edwards, CEO of Podcast Radio Network, Triton’s audio delivery, monetization, and measurement technology is exceptional.
“We are thrilled to have Triton supporting our audio strategy, enabling us to elevate our listening experience while meaningfully increasing our revenue,” Edwards said.
For his part, the Managing Director of Market Development and Strategy at Triton Digital, Benjamin Masse disclosed that Podcast Radio Network shares his organization’s commitment to making engaging and informative audio content available at the highest quality to the widest audiences.
“We are pleased to provide them with the technology and services they need to increase their reach, enhance the quality of their audio and podcast streams, and increase their revenue,” Masse said.