South Africa’s based youth radio station, Y FM 99.2 in collaboration with Smirnoff has announced Mncedisi Sindane as the winner of its new radio personality search, ‘#BeTheNext’ radio presenter search competition.
‘#BeTheNext’ is a way that the station has looked to develop, nurture and showcase the country’s best young talent.
The station says the talent hunt is aimed at opening up the industry to some of the country’s radio stars. Seven campus radio stations took part with two ‘wild cards’ being brought into the competition for a possibility to join the coolest line-up in the city.
According to the station’s content manager Phindi Ziqubu, one of South Africa’s leading youth brands, nurturing and developing young talent is something Y FM is very passionate about.
“After having to put the Y Academy on hold due to Covid-19, the ‘#BeTheNext’ presenter search was the perfect opportunity for us to reinforce this,” Ziqubu said.
“We saw a special talent in Mncedisi and the large number of votes he received from our listeners affirmed this. He’s dynamic, driven, and a great addition to YFM’s line-up.”
Meanwhile, Sindane says he is confident and certain that he has easily found his rightful place with the station as a DJ.
“YFM has been known to be the pioneer of giving new talent opportunity to shine and I am extremely happy to be at the receiving end this time around. It’s always a beautiful day to make radio on ‘#TheFirstDose‘!” he said.