Burger King South Africa has announced that it has joined forces with Cape Town’s leading music focused interactive lifestyle radio station, Good Hope FM for its blanket and non-perishable food drive campaign, ‘Keep Cape Town Warm’.
Burger King has partnered by dedicating 26 of its restaurants across the Western Cape as collection points.
In partnership with Community Chest, Good Hope FM launched the campaign at the beginning of June.
The station says that it has been met with support from Capetonians who have been dropping off blankets and non-perishable food at the Good Hope FM studios in Sea Point, as well as at the eight outside broadcasts that the station has done to date and making donations both via Snapscan and via the Community Chest website.
Ezelna Jones, marketing executive at Burger King South Africa said they are honored to be a part of the great initiative that provides life-saving blankets and food to the most vulnerable people.
“As a brand, we have been graced with a lot of support from the community; it is our duty to give back to our people and show gratitude by helping people through the cold winter,” Jones said.
“For this Good Hope FM ‘Keep Cape Town Warm’ campaign, we have decided to open our doors in all our 26 restaurants in the Western Cape region. This is to make room for Burger King® customers to donate blankets and non-perishable foods in their convenient Burger King® restaurants to help support this initiative by bringing hope and care to the needy during this cold season of the year.”
She said drop-offs can be made at any Burger King restaurant in Western Cape during our trading hours Monday to Sunday.
Burger King South Africa will conclude this drive during an energy-packed Good Hope FM Hit 30 live broadcast from the A3 Arts Shopping Centre in Plumstead on Saturday, July 9, where blankets and non-perishable food can also be dropped off from 09:00 till midday.
Good Hope FM program manager, Gerard Muller said, the station is absolutely overwhelmed by the support we have received to date.
“With Burger King South Africa and its customers adding their weight to the campaign, we can make an impactful and meaningful difference to those in dire need — not only changing lives for the better but very possibly, saving them,” Muller said.
Updates on the progress of the campaign will be aired daily on Good Hope FM.