The latest European Radio Listening report has been released by the EBU, showing radio’s reach is still massive, although time spent listening is slipping..

The vast majority of Europeans are reached by radio every week.

Weekly reach stands at 82.8% in 2024, down 2.3 percentage points from 5 years ago and down 0.8 percentage points from 2023. Year-on-year declines were recorded in 21 of the 28 markets analyzed. In 18 of these, the decreases were slight, remaining below 2 percentage points.

In 2024, weekly radio reach among youth stood at 73.0%, representing a 5 percentage point decline compared to five years ago. The year-on-year drop of 1.5 percentage points was more pronounced than that observed in the total population. This decline was driven by sharp decreases in a few markets, alongside more moderate decreases in most others.

Time Spent Listening (TSL) is 2h 14m in 2024, down 13 minutes on 5 years ago and 2 minutes on 2023. While year-on-year declines were often modest, they were remarkably widespread, occurring in 20 of the 24 markets analyzed. Among youth, listening time was 1h 13m, down 17 minutes on 5 years ago and 2 minutes on previous year.

In 2024, Public Service Media’s weekly reach was 43.0%,  a decline of 2.1 percentage points compared to five years earlier.  PSM held a daily market share of 36.4%, marking a year-on-year decline of 0.5 percentage points. 58% of public service media’s main radio stations are the top station in their market and in 94% of markets, the PSM ranks in the top 5.

In the survey methodology, radio audience trends are benchmarked across countries using common metrics of time spent, reach and market share. The full radio market is presented using time spent listening and weekly reach data. The performance of Public Service Media radio services is presented using weekly reach and daily market share data.

The full report is available here.