Kfm 94.5 and LottoStar have announced a partnership to raise R8-million for the Peninsula School Feeding Association in a 12-hour radiothon on Wednesday, 1 June — the start of Youth Month.
This year’s target would be the largest amount ever raised in one day on a South African radio station.
The partnership announcement was made on Tuesday, following the culmination of the LottoStar ‘May Money Madness’ campaign, where Kfm listeners and LottoStar raised more than R750 000 for the Peninsula School Feeding Association.
The Peninsula School Feeding Association says that it provides two nutritious meals daily to learners across the province who would otherwise go hungry. The amount raised will feed 1 331 children for a year.
The radiothon was announced on-air by Darren Simpson, host of Kfm Mornings with Darren, Sherlin and Sibs. Sampson said the partners have been discussing a meal gives a child a head start in life.
“Imagine trying to concentrate or remember what you’re learning if you haven’t eaten. It’s such a basic thing, that has such a big impact on their future lives,” he said.
“So, we decided that — together with LottoStar — no children in the Western Cape will go hungry in 2022.”
LottoStar promised to match all donations received on Wednesday, to get to R8-million.
“Only R60 a month will provide two meals to a child in need. If you think about it, the price of two cappuccinos can literally change the life of a young person,” LottoStar director Tasoulla Hadjigeorgio said.
“We are incredibly grateful to the Peninsula School Feeding Association for making this their life mission. Tomorrow we’ll aim to ensure their funding for the next year so that they can focus on doing the hard work of feeding our future.”
The radiothon will be held from 06:00 to 18:00. All pledges will be facilitated instantly here. Individuals can listen to broadcasting history by tuning in on the Western Cape frequency 94.5 FM; watching on DStv channel 880; listening on YouTube audio or streaming live on Facebook.