While podcasts started as an audio-only medium, video is now commonplace. When it comes to building an audience, first impressions count, including broadcast-quality visuals for podcasts.
Brightline, an American video lighting systems manufacturer designs and installs energy-efficient lighting systems for broadcast, videoconference, e-learning, and government. The conmpany specialises in “enhancing the presentation of visual images by providing high quality, environmentally responsible, and cost-effective evolutionary lighting solutions.”
When it moved premises recently, community management company Associa, designating more space in its offices for its podcast studio. The studio needed to support one current show as well as upcoming productions from other divisions.
To create engaging podcasts Associa knew the highest possible quality video was a must. And key to that is well designed lighting. No matter how brilliant your content, poorly executed lighting gives off an amateurish look – think boom mic shadow in the shot. On the flip side, professional lighting communicates credibility and shows you’re serious about your brand.
“The best cameras in the world can’t create beautiful images if they’re poorly lit,” said Tyler Cutrer from Associa’s lighting installer Taurus Technologies. “The combination of Brightline lighting’s stellar video lighting with the new AV/720 low voltage control system sounded ideal for Associa.”
The AV/720 is an all-in-one control system for variable white lighting over a single low-voltage cable. Designed to provide seamless compatibility with low-voltage professional AV systems, the AV/720 lighting control system offers a simple “lighting by numbers” installation with true color reproduction.
Since the AV/720 arrives programmed and with pre-labeled cables and fixtures, installation is simplified. Onsite installers simply follow the numbers. If system expansion is desired, either with existing capacity or by adding a second AV/720, Brightline will run a new program at the factory and send the software update to support the expansion.
More information here.