Selling Radio Direct with Pat Bryson

I ran across an email I received some time ago from a sales manager in LaSalle, Illinois. Mark Lippert has been with that company for many years. While taking a break on vacation, he shared with me some of the valuable sales lessons he learned while fishing. I think they apply now more than ever.

The Things Fishing Taught Me About Sales:

1.   Keep paddling. If you stop, you will only go one way.

2.  The small and easy-to-catch fish are near the shore. The “BIG FISH” are in much deeper water and require more time.

3.  Often, you have to cast a lure to a fish many times before he bites.

4.  Some fish require that you cast a “different” lure to them before they bite.

5.  Some small fish will grow up to be “BIG FISH”.

6.  True fishermen don’t complain or stop casting when the fish aren’t biting. They fish even more!

7.  Some fish contain more bones than meat and are not worth the effort to fish for.

9.  The fish that put up the biggest fight are ALWAYS the most fun and rewarding to catch.

10. There are plenty of fish in the water!

Let’s go fishing!!!!!!

Thanks, Mark, for the great reminder! Think you are out of fish? Change your pond. Get those fishing poles ready!

Happy Selling!

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She is a regular contributor to radioinfo.

Pat has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents.

Pat is the author of two books, “A Roadmap to Success in High Dollar Broadcast Sales” and “Successful Broadcast Sales: Thriving in Change”.

Pat has five times been named one of Radio Ink’s Most Influential Women in Radio.